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Business Administration: Bachelor of Science Degree, Emphasis in Marketing

Among the specializations a student may choose from in the field of business administration, marketing is currently one of the fastest-growing career fields. This degree program prepares students to effectively understand and evaluate marketing alternatives and be able to apply critical marketing-related skills. Moreover, this program is an excellent choice for students seeking a career in areas such as retail management, sales management, marketing research, advertising, and promotion.

Student Learning Outcomes

Graduates of the program will:

  • Apply concepts, theories, and analytical methods in the functional areas of business.
  • Analyze typical challenges that business decision makers are likely to face and recommend solutions, using critical thinking skills and ethical decision making models.
  • Demonstrate effective collaboration and teamwork skills.
  • Develop a marketing plan for a product and/or service.