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MG1050 - Principles of Marketing - 4.5 Credits

Principles of Marketing is an introductory course to the field of marketing. The student will learn the components of the marketing system and the marketing decision-making process which revolves around the marketing mix (product, price, place, and promotion). Additional topics include consumerism, the legal environment, consumer behavior, and the international market, and their effect on marketing.

Delivery: on campus and online