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MG3050 - Marketing Management - 4.5 Credits

This course explores marketing concepts as they relate to the marketing manager's decision-making process. Topics discussed include the strategic planning process, marketing research procedures, market segmentation, defining the marketing mix, consumer behavior, organizational buying, advertising and promotion, distribution, pricing, and the globalization of marketing.

Prerequisite: MG1050 and MT2050

Delivery: on campus and online